Description

A Big Life in Advertising by Mary Wells Lawrence (2002 ed.)

In A Big Life in Advertising, Mary Wells Lawrence—the legendary advertising executive and founder of Wells Rich Greene—shares her groundbreaking career and the creative revolution she helped ignite. As one of the first women to lead a major advertising agency, Lawrence reshaped the industry with bold ideas, theatrical flair, and campaigns that became part of American culture.

From iconic work for Braniff International Airways, Alka‑Seltzer, Ford, and New York City’s “I ♥ NY” campaign, Lawrence recounts how storytelling, emotion, and risk‑taking transformed advertising from salesmanship into spectacle. Her memoir blends behind‑the‑scenes industry insight with vivid personal reflection, chronicling both professional triumphs and the challenges of navigating power, gender, and ambition in a male‑dominated field.

Smart, candid, and entertaining, A Big Life in Advertising is both a creative manifesto and a memoir of leadership. It offers inspiration for readers interested in marketing, entrepreneurship, design, and the art of daring to think big.

Copyright: This hardcover copy was published by Alfred A. Knopf in 2002.

Condition: Good. Vintage.

ISBN-10: 0375409122

ISBN-13: 9780375409127

Dewey Decimal: 659.1